Reported eDM clicks + MPU clicks
Documented response from email and on-platform advertising. Counts remain separate because the same person may appear in both.
PALAU · THE SANCTUARY · 2026
A little Palau time.
The results. The highlights.
CHANNEL RESULTS ADDEDA results-led view of The Sanctuary: what generated attention, what prompted action, and what we can build on for the next campaign.
EXPERIENCE26 Sep – 4 Oct 2026Dates from winner invitation
CAMPAIGN CLOSE21 June 2026Main campaign · published launch terms
PARTNERSQantas + PVAPalau Visitors Authority
REPORT STATUSEvidence assembledeDM, page counters & MPU results added
CAMPAIGN HIGHLIGHTS
What worked.
Palau Social Share
1.39% calculated click rate from 5,695 deliveries—around 71% higher than Launch’s 0.81% at similar delivery volume.
Travel Associates placement
18 clicks from 3,088 impressions. A promising result for a targeted audience; audience and exposure differ from the other placements.
Success is reported through observed responses and documented delivery. These results do not yet establish booking uplift or ROI. Comparisons use screenshot counts; no targets or external benchmarks were supplied.
02 / STRATEGY
The plan, at a glance.
Turn destination
inspiration into
agent action.
inspiration into
agent action.
Build recognition of The Sanctuary as an enduring Room-Res brand pillar, while using a hosted Palau experience to encourage bookings, build destination awareness and recognise agent performance.
This summary is reconstructed from campaign communications and published launch coverage. The original approved brief, targets and budget have not yet been located.
01 / Inspire
Lead with Palau imagery, destination content and a hosted escape.
02 / Activate
Offer booking, content and network-specific routes to participation.
03 / Reward
Combine trip places with tier upgrades and booking milestones.
04 / Amplify
Support activity with eDMs, landing pages, trade media and agent content.
Campaign timeline & evidence
MayLaunch creative and trade coverage; main campaign closes 21 June according to launch coverage.
JuneTravel Associates extension through end of June; content focus and event reminder planned in the 26 May email.
JulyWinner invitations issued. Sustainable tourism event rescheduled to 20 July in campaign correspondence.
September–OctoberHosted trip dated 26 September–4 October in the winner invitation and updated itinerary.
OctoberPost-trip press release and agent feedback being prepared.
BRAND OBJECTIVE / BEYOND THE CAMPAIGN
Build familiarity. Create expectation.
Room-Res’s three key marketing assets are enduring brand pillars alongside the booking platform. Campaigns should strengthen agent recognition, understanding and anticipation of these experiences—not only generate a short-term response.
The Sanctuary: recognition and reward
Consistent naming, identity and campaign storytelling give agents repeated opportunities to recognise The Sanctuary and understand its role in celebrating agent performance. The supplied creative, social-sharing activity and hosted trip provide evidence of activation; awareness lift has not yet been measured.
The Residence: make the brand tangible
Integrate a Residence event into campaigns wherever practical. Palau’s Sustainable Tourism Spotlight gave the campaign a physical destination for agent connection, learning and discovery of the space. Event promotion is documented; attendance and first-time visitor figures remain to be added.
Future success measures: recognition of each brand pillar, understanding of its purpose, intent to participate, first-time Residence visitors, agencies represented, repeat attendance and follow-up engagement.
03 / PERFORMANCE
From attention to bookings.
Channel results below are transcribed from screenshots supplied on 21 October 2026. Booking, search and TTV results remain pending. Dashes mean awaiting data, never zero.
EMAIL DELIVERIES · 16 SENDS41,527Screenshot-based · see breakdown
REPORTED eDM CLICK RATE1.09%Screenshot-based · see breakdown
MPU IMPRESSIONS · 3 ADS130,514Screenshot-based · see breakdown
MPU CLICKS · 0.30% CTR388Screenshot-based · see breakdown
RECORDED CHANNEL RESULTS
Every send. Every placement.
eDM results
DELIVERIES41,527
REPORTED OPENS13,25231.91% weighted rate
REPORTED CLICKS4541.09% weighted rate
16 shown sends · 5 May–13 July 2026 across all categories. Totals add send-level counts and can include the same person multiple times. “Opened” and “Clicked” follow the source labels; unique-versus-total definitions are unconfirmed. Rates in the table are the rounded rates shown in the screenshot.
| SEND / DATE (AEST) | CATEGORY | DELIVERED | OPENED | CLICKED | DELIVERY % | OPEN % | CLICK % |
|---|---|---|---|---|---|---|---|
| Reminder Palau Event | Rescheduled Date | NSW Agents 2026-07-13 | Event | 1,836 | 746 | 18 | 99.9% | 40.6% | 1% |
| Palau Event | Rescheduled Date | NSW Agents 2026-07-02 | Event | 1,845 | 822 | 16 | 99.8% | 44.6% | 0.9% |
| Palau Event | Rescheduled Date | Registered Guests 2026-06-26 | Event | 33 | 23 | 8 | 100% | 69.7% | 24.2% |
| The Sanctuary Palau TA Exclusive 2026-06-17 | Incentive | 330 | 86 | 4 | 98.2% | 26.1% | 1.2% |
| The Sanctuary Palau TA Exclusive - Top 10 2026-06-17 | Incentive | 9 | 5 | 0 | 100% | 55.6% | 0% |
| The Sanctuary - Palau: Countdown 2026-06-12 | Incentive | 5,398 | 1,439 | 22 | 99.7% | 26.7% | 0.4% |
| Palau Event Postponement Notice 2026-06-05 | Event | 33 | 24 | 2 | 100% | 72.7% | 6.1% |
| Sustainable Tourism Spotlight: Palau Follow Up 2026-06-04 | Event | 1,644 | 744 | 14 | 99.9% | 45.3% | 0.9% |
| The Sanctuary Palau Social Share 2026-06-03 | Incentive | 5,695 | 1,602 | 79 | 99.7% | 28.1% | 1.4% |
| The Sanctuary Palau TA Exclusive 2026-06-01 | Incentive | 331 | 39 | 4 | 98.2% | 11.8% | 1.2% |
| The Sanctuary Palau Merch 2026-05-29 | Incentive | 5,699 | 1,628 | 65 | 99.6% | 28.6% | 1.1% |
| Sustainable Tourism Spotlight: Palau 2026-05-25 | Event | 1,664 | 729 | 32 | 99.8% | 43.8% | 1.9% |
| The Sanctuary Palau Launch 2026-05-12 | Incentive | 5,669 | 1,569 | 46 | 99.7% | 27.7% | 0.8% |
| The Sanctuary Palau Webinar Invite Followup - non opens… 2026-05-11 | Webinar | 3,800 | 443 | 22 | 99.8% | 11.7% | 0.6% |
| The Sanctuary Palau Webinar Invite Followup - opens 2026-05-11 | Webinar | 1,856 | 1,439 | 35 | 99.9% | 77.5% | 1.9% |
| The Sanctuary Palau Webinar Invite 2026-05-05 | Webinar | 5,685 | 1,914 | 87 | 99.4% | 33.7% | 1.5% |
What stands out
Social Share generated 79 reported clicks from 5,695 deliveries (1.4% shown), ahead of Merch at 65 (1.1%) and Launch at 46 (0.8%). Webinar follow-ups targeted to previous openers show 77.5% opens; this selected audience is not comparable with the full database. Registered-guest event updates are also a small, selected audience.
MPU advert results
IMPRESSIONS130,514
CLICKS388
WEIGHTED CTR0.30%
Image box / MPU adverts shown in the platform reports. CTR = clicks ÷ impressions. The screenshot reports do not show a date range, spend or unique reach. Totals cover these three adverts only.
| ADVERT | IMPRESSIONS | CLICKS | CALCULATED CTR | DESTINATION |
|---|---|---|---|---|
| The Sanctuary: Palau Last Week | 61,029 | 188 | 0.31% | Open destination ↗ |
| The Sanctuary Palau / TA | 3,088 | 18 | 0.58% | Open destination ↗ |
| The Sanctuary: Deals | 66,397 | 182 | 0.27% | Open destination ↗ |
TA placement recorded the highest CTR
0.58% from 18 clicks on 3,088 impressions. Last Week generated 188 clicks at 0.31%; Deals generated 182 at 0.27%. Different audiences and exposure levels mean this is a descriptive comparison, not proof that one creative is more effective.
Landing-page counters
EVENT PAGE COUNTER1,438
MAIN PROMOTION COUNTER218
POST-TRIP RELEASE COUNTER24
Displayed eye-icon counters in the supplied page-list screenshot. These are not verified sessions, unique visitors or campaign-period pageviews. Reporting dates and the counter definition are not shown. Variants and copies remain separate; the report does not sum them into unique reach. Titles are shortened where the screenshot truncates them.
| PAGE / VISIBLE IDENTIFIER | CONTENT TYPE | DISPLAYED COUNTER | STATUS IN SCREENSHOT |
|---|---|---|---|
| Room-Res brings The Sanctuary winners to Palau | Owned post-trip release | 24 | Live |
| The Sanctuary: Palau Winners Trip | Trip recap | 39 | Live + draft changes |
| The Sanctuary: Palau | Win Your Place… (room-res-the-sanctuary-2026) | Main promotion | 218 | Live |
| The Sanctuary: Palau | Win Your Place… (promotion-room-res-the-sanctu…) | Promotion variant | 10 | Live |
| Press Release - Palau takes Centre Stage… | Owned event release | 7 | Live |
| The Sanctuary: Palau Press Release | Owned launch release | 7 | Live |
| The Sanctuary: Palau | Travel Associates… (copy) | TA copy | 19 | Live |
| Room Residence - Sip & Learn: Palau – E… | Event wrap | 1 | Live |
| Sustainable Tourism Spotlight: In Conversation… | Event landing page | 1,438 | Live |
| The Sanctuary: Palau | Travel Associates… | TA promotion | 18 | Live |
Event traffic is distinct from promotion traffic
The event page shows 1,438 on its counter, while the main promotion page shows 218. These counters cannot establish relative channel effectiveness without matching reporting periods and consistent tracking, including any earlier Leadpages traffic.
Read the results in context. Record campaign dates, market, currency, data extraction date and attribution basis with each result. Compare with an equal-length prior period and, where available, the same period last year. Separate Palau sales from all-destination incentive activity. TTV means total transaction value; confirm paid/cancelled booking treatment. Search CTR and eDM CTR use different denominators.
04 / CREATIVE LIBRARY
The promotion, on show.
AGENT SOCIAL
Destination storytelling ↗
Original downloadable Palau social tile.
DIGITAL DISPLAY
Palau campaign MPU ↗
Destination promotion creative.
MERCHANDISING
Deals campaign MPU ↗
Offer-led supporting creative.
CAMPAIGN PAGEMain landing page ↗URL referenced in winner eDMNETWORK VARIANTTravel Associates page ↗Dedicated incentive extensionVIDEOCampaign video library ↗Source files · review final cut statusTRADE ADVERTISINGTravel Daily artwork ↗Creative file · placement proof pending
eDM activity to include in the final wrap
Launch, destination merchandising (“Closer to home. Closer to Palau.”), Content Champion focus, Travel Associates exclusive, event reminders and winner invitations. The supplied screenshots document 16 sends from 5 May to 13 July, with send-level delivery, open and click counts. A full Zoho export is still needed to establish completeness, audience definitions and any additional sends. Test sends must be excluded.
05 / MISSIONS & REWARDS
More than one way to win.
Palau Booking Champion
Highest Palau TTV during the campaign. Oceania booking performance breaks a tie.
Palau Content Champion
Create or share a quote, or share Palau on social. Qualifying activity had to be emailed during the campaign.
Room-Res Booking Champion
One draw entry for every 20 confirmed and paid bookings, across destinations, during the campaign.
Travel Associates exclusive
Highest paid booking revenue in the TA campaign through June. Excludes recipients of a Room-Res incentive trip in the prior 12 months.
BOOK PALAUPlatinum upgradePalau property booking reward in launch coverage.
REACH 20 PAID BOOKINGS$50 Room-Res RewardsMilestone reward in launch coverage; fulfilment pending.
THE HOSTED EXPERIENCE8 nights in PalauFlights, two resorts, most meals and hosted activities in winner invitation.
Sources: published launch terms and 25 May TA amendment. Allocation and eligibility are campaign rules, not verified participation or fulfilment totals.
PARTNERS & CONTRIBUTIONS
The partners behind Palau.
Palau Visitors Authority
Named destination partner in launch coverage and producer of the updated FAM itinerary. Its role is acknowledged through the destination programme and hosted experience.
Qantas
Named supporting airline in launch coverage. Winner invitations included return economy airfares; the records reviewed do not establish Qantas’s precise seat contribution or financial value.
Palau Sunrise Seaview Landison Resort
Palau Pacific Resort
The winner invitation includes four nights at each resort with daily breakfast. They are credited as included accommodation; a donated stay or sponsorship arrangement has not been verified.
Room-Res.com + Travel Daily
Room-Res developed campaign communications, creative and agent participation pathways. Travel Daily is credited as the co-hosting partner for the sustainable tourism event, alongside its documented trade coverage.
Acknowledgement reflects documented roles, not audited financial shares. Launch coverage names Qantas and PVA as supporting partners; the winner invitation and PVA itinerary establish the accommodation package. Contribution amounts and a reliable financial ranking were not supplied.
06 / PR & AMPLIFICATION
Beyond our own channels.
EARNED / PUBLISHEDRead ↗TRADE / PUBLISHEDRead ↗OWNED / LIVE IN SCREENSHOTOpen ↗
Room-Res unveils Palau agent incentive
travelBulletin · Launch coverage · May 2026
Palau incentive launch coverage
Travel Daily · 25 May 2026 · Page 2
The Sanctuary winners in Palau
Post-trip release · 24 displayed views · Live status in supplied screenshot
Agent-generated content
Submission emails found for Facebook, Instagram and LinkedIn activity. Compile unique posts, participating agents, reach, engagement and reusable content permissions before reporting a total.
VOLUME & REACH PENDINGSustainable tourism event
Supporting Palau event activity appears in the campaign records, with a rescheduled 20 July date. Report registrations, attendance and follow-up separately from the incentive.
EVENT CHANNEL RESULTS ADDEDCoverage records are not a complete media audit. Audience reach and advertising value have not been supplied. Launch coverage lists an earlier trip start date; this report uses the later winner invitation and updated itinerary.
07 / CAMPAIGN WRAP
Campaign achievements & next steps.
What the evidence shows
The supplied screenshots record 16 eDMs, 41,527 deliveries and 454 reported clicks, plus 130,514 impressions and 388 clicks across three MPU adverts. Original creative, multiple participation routes, trade coverage and the hosted trip are also documented. These are channel activity totals, not unique campaign reach.
What we can conclude once results arrive
Whether activity increased Palau searches, quotes, bookings and TTV; which channels drove action; and how participation and rewards translated into sustained agent behaviour.
Commercial lift, ROI and mission completion cannot yet be assessed. A booking increase alone would not establish that the campaign caused it.
To complete this report
- Approved brief, targets, budget and final campaign dates
- Zoho export to validate screenshot totals, unique definitions and complete send coverage
- Date-bounded web analytics + Search Console + internal search logs
- Bookings and TTV, cancellations and comparison periods
- Mission participation, winners and reward fulfilment
- Final placement proofs, PR links and social reporting
- Trip photos, feedback and approved learnings
Source register & reporting boundaries
Creative: The Sanctuary / 2026 Drive library. Mechanics: 25 May Travel Associates amendment. Planned activity: 26 May email activity plan. Trip inclusions and dates: 24 July winner invitation and PVA itinerary updated 28 September. PR: linked published articles. The initial approved plan and date-bounded performance exports were not located. Six user-supplied screenshots captured on 21 October 2026 now provide eDM counts and rates, displayed page counters, and three MPU reports.
eDM and MPU figures are screenshot-based; page counters are shown as displayed. Commercial and search figures remain pending. Metric edits are saved only in this browser and can be exported as JSON. They do not update a shared database. No campaign performance uplift or ROI is implied by this report.
Activity planWinner invitationUpdated itinerary ↗