Travel Trends. Before They Become Bookings.

For decades, the travel industry has relied on booking data to understand demand. While valuable, bookings only tell us where travellers have already decided to go. By the time those reports are published, the trend has often passed.

Long before a booking is confirmed, however, something else happens first.

Travellers dream, research, compare destinations, discuss options with their travel advisor, refine itineraries and explore accommodation. Every one of those conversations creates search activity. Collectively, those searches provide one of the earliest indicators of where demand is beginning to emerge.

Until now, that information has largely remained hidden inside booking platforms.

Introducing Room Res Radar

Today, Room Res is changing that with the launch of Room Res Radar.

Room Res Radar is a public, interactive destination intelligence platform that visualises where Room Res travel agents are actively searching for hotels around the world. Rather than relying on consumer surveys, historical reports or third party estimates, Radar is built entirely from real search behaviour taking place across the Room Res platform.

The result is a live picture of destination demand as it develops.

At the centre of Radar is the Destination Demand Index (DDI), a continuously refreshed measure of each destination's share of hotel searches performed by the Room Res travel agent network.

Instead of asking where travellers have been, the DDI helps answer a far more interesting question: Where are they starting to look?

Because travel planning often begins weeks or months before a booking is made, search activity frequently provides an earlier signal of changing travel patterns than booking reports alone. While not every search becomes a booking, movements in search share can highlight destinations gaining momentum, seasonal shifts and emerging traveller interest well before traditional reporting captures them.

Designed to make demand simple to explore

Users can switch between Australian and United States travel agent activity, compare demand across rolling 7 day, 30 day and 90 day periods, and filter results to the Top 10, Top 25 or Top 50 searched destinations.

Radar also identifies destinations gaining or losing search share compared with the previous period, helping reveal which locations are building momentum and which may be cooling. Every destination on the interactive map displays its current Destination Demand Index together with its movement over time.

Built for the travel industry

Room Res offers value exclusively for the travel industry.

• Travel advisors can identify emerging destinations and uncover new inspiration for clients.
• Destination marketing organisations can better understand where early interest is developing.
• Hotel groups and tourism partners gain another perspective on market demand beyond completed bookings.
• Travel media can monitor developing trends as they happen rather than waiting for end of month booking reports.

“Most travel reporting looks backwards. Bookings are incredibly valuable, but they're a lagging indicator. Search behaviour tells a different story because it captures intent before a decision has been made. Room Res Radar allows anyone to see that demand forming in almost real time.”James Mooring, Co CEO and Co Founder at Room Res

Anonymous, aggregated and evolving

Room Res emphasises that Radar does not track individual travellers or expose personal information. The platform aggregates anonymous search behaviour across the Room Res travel agent network to produce destination level demand insights only.

Room Res Radar is available publicly and is also accessible through the Resource Centre for Australian and United States Room Res agents.

As additional capabilities are introduced, Radar will continue evolving into a richer destination intelligence platform, providing the travel industry with timely, data driven insights into how traveller demand develops around the world.